Letterhead is stationery imprinted with your name, address, phone number and possibly your logo and a brief descriptive phrase that defines you or your work. At first thought, letterhead might seem to you the least of your worries, but think again. In mailed submissions, your letterhead is the first “art” item the art director sees. This same letterhead can serve for your resume, invoices, cover letters, and assignment agreements.
Select quality paper. Not only does heavier paper feel richer, but you'll appreciate it if written information doesn't show through its matching mailing envelope as it does with less expensive paper.
Better papers frequently have to be special-ordered, especially if you are using a quick-printer. It may be necessary to buy a minimum of 500 sheets. Although this may seem like more stationery than you could ever use, remember that the price per individual printed sheet decreases as the number of sheets increases.
Also, if you purchase enough paper stock for subsequent runs, you will be sure of consistent color and texture. Don't have your entire paper order printed as letterhead because you will need blank sheets for correspondence that exceeds one page.
In designing your letterhead, select a typeface that is readable. If your name and address are difficult to decipher, busy prospects won't take the time. Go through the printer's typeface sample book and decide which typeface visually communicates what you want to say about yourself. Here, as in all promotional materials, your goal is to communicate who you are as a professional. Generally speaking, serif typefaces are more traditional and readable, while sans serif typefaces are more contemporary and utilitarian. Script typefaces are fussy and may be nearly unreadable if filled with flourishes. Some typefaces that look terrific when large lose their effectiveness when printed in a point size appropriate for stationery.
Tips to remember when planning your letterhead:
- Your name and any descriptive phrase, such as illustrator or designer, are placed at the top of the letterhead to promote immediate identification.
- Your address and phone number can be positioned at the top or the bottom—the choice is yours. Include the area code in your phone number.
- When selecting your descriptive phrase use definitive words, such as wildlife illustrator or book designer. Graphic artist or simply artist really doesn't say much to someone who isn't familiar with you or your work.
■ White, beige or pale gray are the
stationery colors of choice, but other pale shades are acceptable. Do not choose dark or garish colors; in the business world they connote insecurity and unprofes-sionalism, and they also make it difficult to read typed correspondence.
■ If you're using colored ink for your letterhead, the ink's color combined with the paper's color also has a readability factor. Black on yellow (pale, please) is the most legible color combination, followed by green, red or black on white.
Your correspondence envelopes (#10 business size, 9V2″ by W) should match your letterhead. Your name, address, and logo (if any) should be printed in the same typestyle and ink as the rest of your stationery. Large (9″ by 12″) envelopes for mailed submissions to potential clients as well as any other size envelope you believe you will utilize in your business mailings can also be imprinted to match the letterhead if your finances allow.
Chip-and-PIN cards are accepted by almost all businesses, even by cab drivers. Tips: Despite some recent news about security flaws in this protocol, chip-and-PIN cards are still more secure and harder to clone than magnetic ……via How to use ATMs in Brazil safely- infographic | IT News Africa …
Since there is a limit to what a person may see and remember while driving, the number of items of information being seen on the infographics, as he moves down the street can become limited. Visual items defined as being a symbol, word, a syllable, or unique shape. The recommended visual items of six or less should be enough information, to adequately help a driver find what he is seeking. No more than six items of information seems to be the maximum a driver will be able absorb from any one street sign. Take all these considerations into context when designing your Infographics to be visible for potential customers driving by in their vehicles.
Information graphics or infographics are graphic visual representations of information , data or knowledge intended to present complex …
The Evolutionary Games Infographic Project (EGIP) seeks to promote and improve the … Prisoner's Dilemma infographics : File:Prisoner%27s_ …
Aptusfinancial Business Branding
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ATM Graphic Branding Solutions that Fit Your Business
Thinking about buying or leasing an ATM for your place of business? Owning an APTUS Financial ATM will generate multiple streams of return on investment. Provide potential customers with easy, secure, and convenient access to their funds and see an increase in both sales and customer satisfaction. We have 30 years of combined experience in providing quality products and service. Thanks to our long established relationships with ATM manufacturers, financial institutions and networks, APTUS Financial is proud to be a leader in ATM leasing, sales and management services. At our Portland, OR headquarters, we currently have 15 experienced ATM consultants who are happy to help with whatever you need. Use our ATM Revenue Calculator to calculate the potential revenue from your ATM based on transaction fees alone.
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Helping Banks go Mobile and become “Media Advertising Channels”
One thing is sure about the universe of media advertising, promotion and mobile commerce – firms should have the ability to adjust rapidly as they see and use new chances, or else they hazard becoming outmoded. And shortly, Monetize means to turn ones bank into a “media advertising station”.
Monetizing can be achieved by the ability to execute mobile banking. Mobile banking is basically using a cellular apparatus to perform standard banking transactions, with an ordinary bank account. The most used of these app services is typically assessing an account balance. But most banks will even offer many other services including transferring cash between accounts, help locating the closest ATM or division, etc. Mobile banking is viewed as vital advertising medium to many banks as a method to reduce specific operating costs in the divisions, as well as to attract a younger demographic customer. In the last several years many, many banks have started offering cellular banking services, which is a vital driver for Monetizing media advertising, to increase overall brand and corporate identity. Although general the uptake is really great, not enough focus was given to customer functionality and input on app design. So while these banks are now able to say they supply mobile banking, their use is not terrific. On the other hand, banks that have taken it seriously have found great outcomes. “The ones that have done it right are confident that by soliciting new customers, and developing substantially more profound relationships with present customers”, specific banks have now reached an integral brink, where more trades are occurring over cellular than over the typical online banking route. Considering the popularity of mobile banking has reached a stage where banks could in fact become successful media advertising sytem. And there are some reasons to believe this might be correct. In many states,mobile banking programs rate consistently among the “Top 10″ most popular programs. Mobile banking customers usually use their program each day, and regularly up to twice a day. So joining the popularity of the programs, the higher level of customer participation with the program, and the existence of tons of personalized data, it looks like a sensible judgment that that banks could monetize this scenario by acting as a media station and including added business offers or local business advertising for their customers.
Submitted by: OCSignCompany
Sign systems for different projects vary greatly in size and complexity, and the final working drawings detailing those systems reflect that variety. However, there are basic elements which all well-prepared sets of sign drawings should contain. These are outlined as follows:
1. Sign plans. Based on architectural plans, these show the location of each sign.
2. An index of drawings on which each item is shown. The graphic schedule form, Planning, can be adapted for this.
3. A complete, accurate listing of all copy wording to appear on the signs. This is also included on the graphic schedule.
4. A reproduction of the alphabet(s) and all symbols to be used in the sign system.
5. Elevations, sections, and details required to describe fully the design of each item.
6. Specifications which outline the fabricator’s responsibilities and describe materials and processes to be used in the fabrication of signs.
Typed specifications can be included on drawing sheets and bound with the set for a small project. They can be bound separately if very extensive. Before discussing some of the above in greater detail, technical information about drawing materials is provided. Format and Materials for Drawings.
Drawing papers are available in many different sizes and qualities suitable for working drawings. Dietzgen 1000H is of excellent quality, but others are also satisfactory. Selecting the correct sheet size to fit the project is most important. In general, plan drawings
All ideas, designs, arrangements, and plans indicated or represented by this drawing are owned by and the property of the designer, and were created, evolved, and developed for use on and in connection with the specified project. None of such ideas, designs, arrangements, or plans shall be used by or disclosed to any person, firm, or corporation for any purpose whatsoever without the written permission of the designer.
Written dimensions on these drawings shall have precedence over scaled dimensions: contractors shall verify and be responsible for all dimensions and conditions on the job, and this office must be notified of any variations from the dimensions and conditions shown by these drawings. Shop details must be submitted to this office for approval before proceeding with fabrication.
A statement such as this can be reproduced in the title block of all design drawings to help protect the designer’s work and limit his require large sheets; elevations, sections, and details fit with small sheets. Imprinting Title Block Information. Borders and title basic information can be preprinted on drawing sheets of most any size. Obviously the designer or firm name and address can be imprinted with little extra cost, along with the following information:
Date: Drawn By: Drawing No. Checked By: Project No. Revisions: Often designers include a paragraph prohibiting the use of am designs shown on the drawings without permission It is difficult to know how much protection this affords, but it makes the designer feel better. On large projects it is common practice to imprint the client or project name in the title block. For smaller jobs, various preprinted stick-on labels or rubber stamps can be used to identify the project.
Preparing Signing Plans from Architectural Plans. For most signing projects, existing architectural plans can be adapted for the designer’s use. For exterior signing, he should use plans which show how the buildings are arranged on the site; for interior signing, floor plans must show the detailed arrangement of areas or rooms within buildings, including stairways, doors, elevators, fire hose cabinets, and so forth. On older projects which have been extensively remodeled, it may be necessary to draw plans of the existing conditions because as-built plans are not available.
The designer should hire a drafting service to do this time-consuming and dull drafting or ask the client to have this work done. Available architectural plans are sometimes too large to work with. At other times it is necessary to piece together parts of several plans, making one large plan of the entire project area. If this composite plan is too large to fit on one sheet, reduced prints can be made using an 1860 Xerox machine or equivalent.
This machine will reduce a drawing by the following percentages in one step without the use of a negative film: 95, 75, 62, 50, and 46 percent. The 50 percent reduction is recommended because it will result in reproductions of a usable scale: ‘A-inch down to Vs-inch (.6- to .3-millimeter) scale or Vs-inch down to 1/16-inch (.3- to .2-millimeter) scale. This machine produces a translucent vellum Xerox which can be used for making blue-line prints or mounted on opaque board. Sign Company Orange County advertisement content for their users.
ATM Revenue Calculator
Give your customers quick access to cash and you can expect an increase for in-store purchases plus an additional revenue from transaction fees. Calculate your ATMS’s potential revenue below for transaction fees alone.
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|How much of an ATM fee would you like to charge? (ie $1.50, $2.00, etc.)$|
|Disclaimer: The ATM Revenue Calculator is intended to be used solely as a reference to help determine what your potential ATM machine revenue could be and does not constitute a guarantee, in any way, of actual ATM revenue.|